So. Another ad that gets on my nerves. Kaya's skin clinics go hair free ads. The ad shows women pulling down their trouser legs or their blouse sleeves because they had hair (not visible on the TV) which made them ugly. The ad shows a girl wanting to reach out to a boy through a bookshelf in a library, but hesitates when she realizes that her arms aren't hair free. After Kaya's treatment, which promises permanent hair reduction, she is confident and boy strokes and feels her up because she has silky smooth skin.
How revolting. It's terrible enough to be made to feel insecure about your looks with numerous ads that promote non-achievable standards of beauty, but to be told that you will face rejection if you have body hair, an entirely normal occurrence, is ridiculous. Of course, it is a woman who has to meet these unreal standards of beauty to be accepted by the man.
I wont even go down the 'but body hair is natural' argument. Or the 'why doesn't a man have to do something to be accepted by a woman' route. I just find it reprehensible that anyone needs to confirm to unnatural standards of beauty to be accepted and happy, and amusing that taking one through this beautification process is a fantastically profitable business. It is ironic that a woman is made to feel insecure, inferior and unhappy about her appearance and therefore her acceptance by A MAN in order to make her loyal to a product or a service.
Pilgrim's Progress
1 week ago